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Victoria Beckham teams up with Another Website

By FashionUnited

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Design

Victoria Beckham has collaborated with Another Website and

Quentin Jones on a French New Wave style video of her spring/summer 2012 Denim collection.

Conceived by Jones and AnOther Magazine fashion editor Agata Belcen, and inspired by Anna Karina dancing in Jean-Luc Godard’s Bande à part, the film is a kaleidoscopic mash up of unfurling illustrations, interwoven with jiving hands in bowties and a chorus line of multi-coloured denim-clad legs, all set to a finger clicking score by Pete Duffy. Robert Storey’s backdrop harks back to the film posters of La Nouvelle Vague, complete with stark lines, block colours and vintage cinema furniture.

The models shimmy through an eclectic, rustling landscape exuding beatnik cool, complete with Bardot beehives, smoky eyes and reworked versions of Jean Seberg’s iconic Breton stripes. There is an irrepressible, shoulder twitching energy to the piece, which chimes perfectly with the sunny joie de vivre of the collection, with its array of bright skinny jeans, washed-out tees, denim cut offs, stripes and vibrant prints.

Another Magazine
Victoria Beckham