Virtusize strengthens its position in Europe and appoints new Chairman

Virtusize, the Swedish virtual fitting room company, today

announces its increased presence in Europe by entering Germany and Austria with three new partners – the prestige online shops Stylebop and Apropos in Germany and E35 in Austria. Virtusize is an efficient tool for online retailers to decrease size-related returns by up to 50 percent and is currently available at 18,000 garments, where it allows consumers to try out size and fit of clothes directly online.

Gustaf Tunhammar, CEO and Co-Founder of Virtusize, says:
“Our new partnership with Stylebop, Apropos and E35 will allow consumers to buy more international brands using Virtusize, and remove the guesswork around size from online shopping. Germany is Europe's second largest e-commerce hub, and through our new partnerships we have taken an important step in becoming a global standard for size and fit online.”

Virtusize also announces the appointment of a new Chairman, Dag Klackenberg. Dag Klackenberg, currently CEO of the Swedish Trade Federation, was formally appointed in November 2012.

Dag Klackenberg, Chairman at Virtusize, comments: “Virtusize is an exciting new start-up that solves one of the apparel industry’s remaining problems – choosing the right size when shopping for apparel online. I’m looking forward to becoming more involved in Virtusize's business and contributing with my experience from the retail sector.”

Gustaf Tunhammar, comments:
“We are very pleased to announce Dag Klackenberg as new Chairman of the Board. Dag Klackenberg’s thorough knowledge within international retail will be a great asset as we expand into new markets and grow existing. His previous work as chairman of prominent companies as well as experience in building successful companies will significantly contribute to the success of Virtusize.”