VivaLaDiva.com accounts win

One of Europe’s largest footwear e-tailers VivaLaDiva.com added two new footwear brands for the

AW10 season. Marta Jonsson and Rakish Heels will be available this autumn.

Up-and-coming Scandinavian designer Marta Jonsson was previously stocked in just two boutiques in the UK. VivaLaDiva.com will be providing this new designer an opportunity to sell to consumers nationwide. Produced in Portugal, the collection by Marta Jonsson has a fast turnaround time in terms of production, enabling the label to keep up with the fast paced nature of ecommerce. Directional footwear designer, Rakish Heels is the second new label for AW10. Cool and quirky, Rakish Heels’ key products features chunky wooden heels and bright block colours.

The two brands are different in style to each other, and illustrate the diversity of brands stocked on the e-commerce site. General Manager Debbie Lord is constantly sourcing up and coming designers for VivaLaDiva.com.