Vivienne Westwood named coolest fashion brand

Renowned Fashion Designer Dame Vivienne Westwood has

topped the fashion brands in a poll which began in 2001 absorbing the opinions of experts and consumers to produce an annual barometer of the nations coolest brands, people and places.

Ray Ban was crowned the coolest fashion accessory, Jimmy Choo clenched a win in the coolest fashion footwear category and Topshop, Agent Provocateur and Calvin Klein jeans won the high street, lingerie, streetwear categories, respectively.

The survey was administered by The Centre for Brand Analysis which creates league tables based on the opinions of marketing experts, business professionals and more than 2,100 of the British consumers.

Key factors in the selection process included, style, innovation, desirability and originality.

Top 20 CoolBrands 2010/2011:

1. Aston Martin Automotive - Cars

2. iPhone  Technology - Telecommunications

3. iPod Technology - General

4. BlackBerry Technology - Telecommunications

5. Bang & Olufsen Technology - General

6. Harley-Davidson Automotive - Motorbikes

7. Nintendo Wii Leisure & Entertainment - Games & Toys

8. Google Online

9. Ferrari Automotive - Cars

10. Dom Perignon Drinks - Champagne

11. BBC iPlayer Online

12. Vivienne Westwood Fashion - Designer

13. Apple Technology - General

14. Tate Modern Leisure & Entertainment - UK Attractions & The Arts

15. YouTube Online

16. Mini Automotive - Cars

17. Chanel Fashion - Designer

18 Ray-Ban Fashion - Accessories, Jewellery, Watches

19 Alexander McQueen Fashion - Designer

20 Jimmy Choo Fashion - Footwear