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Wallis to stock Boudoir London

18 Oct 2011

Swimwear and nightwear brand Boudoir London is to stock its autumn/winter 2011 nightwear

collection in high street chain Wallis.

Founded in 2006 by Dalbir Bains, a former buying director for a high street brands, the brand will be featuring its satin and model jersey nightwear pieces in selected Wallis stores, as well as Wallis online.

The a/w 2011 range captures key fashion trends with silk chemises and pyjamas featuring polka dots, animal prints and lace; as well as a casual collection featuring model jersey in sand, plum and slate grey with satin trims. Prices start at around £25 for a chemise to £40 for a set.
“Nightwear is either basic and value driven or contemporary and quite expensive, or seductive to the point that it only sells at Christmas,” says Bains. “There is a huge gap in the market for affordable luxury nightwear that looks gorgeous, feels comfortable and is commercially priced and this is what Boudoir London specialises in.”

As well as being available in Wallis the collection is also on sale at Boudoir London’s online site.