Westfield launches fashion prime-time TV ad

Shopping centre Westfield London is set to launch its first fashion

prime-time TV advert during London Fashion Week as part of its multi-million autumn/winter campaign.

The ‘We Are Fashion’ 30-second adverts will air from September 17 for three weeks with primetime slots on ITV and Channel 4 in the hopes to attract high fashion customers. The campaign, which also includes print and outdoor media coverage features a visual ‘fashion kaleidoscope’ using illusions alongside established models.

To launch the campaign, Westfield London will become the first shopping centre to participate in Vogue’s Fashion’s Night Out, which takes place tonight. The centre will be hosting a fashion show featuring UK models including Lizzy Jagger and Yasmin and Amber Le Bon, and retailers including Topshop, Mulberry, Guess and Tiffany & Co will be holding their own events.

Myf Ryan, general marketing manager UK, said: "We are excited to deliver another season of firsts - from the first fashion TVC for Westfield London through to being the first shopping centre in the UK to support Vogue’s Fashion Night Out. With over 700 fashion brands, and the only shopping centre to house 40 luxury retailers at The Village, Westfield London is the destination for retailers, shoppers and tourists."