Westfield launches first ever Christmas TV advert

Shopping Emporium, Westfield, has launched its first ever

Christmas TV advert, with a header, “We Are Christmas.” Ever looking at ways to integrate mediums, the ad campaign will run across TV, digital, print media and in-centre graphics. The campaign idea comes on the back of the success of its Autumn “We Are fashion” marketing push.

Peter Cross, Managing Partner at Yellowdoor, who devised the campaign said: “We needed to produce the stylish, fashionable content expected of the brand with the Westfield Christmas campaign, whilst still capturing the multitude of offers found at both centres throughout the season.

“It was important for the campaign to appeal to a broad audience with both the print and TVC which we achieved by dialling up and down the fashionability dependent on the offer.” Myf Ryan, General Marketing Manager Westfield UK, said:“The Christmas sales period is a key time for Westfield and its retailers.

“Westfield has developed a marketing program which positions Westfield as the retail and leisure destination for Christmas across TV, print and outdoor media as well as events, PR and online channels.”