Westfield Stratford welcomes 27 new brands

Ahead of the Olympic Games further retailers have taken

units at Westfield Stratford City including Levi’s, H&M, Henri Lloyd, and Twenty8Twelve.

As the gateway to the Olympic Park, Westfield Stratford is going to enjoy increased footfall during the Olympic Games, and this has attracted a wide range of brands opening pop-ups and concept stores in recent weeks.

H&M have already launched its new sports concept, denim brand Levi’s just opened its pop-up, which stocks their latest ‘Commuter’ line of jeans, British accessories brand Radley opened their first pop-up, luxury department store Liberty opened its first shop outside of its iconic store on Great Marlborough Street in May, and earlier this month underwear brand Triumph opened their first store.

In addition, Sienna Miller’s Twenty8Twelve opened at Four Dials, David & Goliath added to their shop portfolio, and United Nude opened its doors on The Street.

Other retailers that are due to open before the Games include British sailing brand, Henri Lloyd, which will be opening a new concept store on July 19 that will feature a trio of billowing sails rigged above the store, and the shopping centre will also welcome accessories retailer Ollie and Nic.

Westfield director of operations Bill Giouroukos said: “We have worked closely with these new retailers, many delivering new store concepts and UK and world firsts. At Westfield Stratford City, we attract over 800,000 customers every week providing the perfect platform for retailers to showcase their brands to the world.”