Whistles opens new Mayfair flagship

Women's fashion retailer Whistles has opened a new

flagship store in London's Mayfair as it looks to grow its retail store network.

Situated in the now retail popular, Dover Street, the flagship is based over two floors offering the Limited Edition range, main accessories and key pieces from the main line.

The store has the feel of a modern art gallery, with clean white walls framed by arched windows to bring in natural light. With a folded steel staircase descending to the lower ground floor, the store features glass and marble finishes, and seating areas are nestled into luxurious deep pile rugs.

Commenting on the new store, CEO Jane Shepherdson said: "We’re delighted to bring Whistles to Mayfair. This move amplifies Whistles position in the market as a contemporary fashion brand leader and compliments the continued growth of our retail store and presence on the high street."