White Stuff to open at Bluewater

Bluewater shopping centre in Kent has confirmed that fashion and lifestyle retailer White Stuff will open a 7,000 square foot store

before Christmas.

Located on the upper Guildhall, the store will be adjacent to The White Company and Urban Outfitters, and will house the brand’s full range of womenswear, menswear, accessories and homewares.

White Stuff chief executive Jeremy Seigal said: “We’re excited to be opening our regional flagship shop at Bluewater later this autumn. It offers a great location with some strong brand adjacencies.

“In addition to bespoke customer experience activity, the shop will house our full collection, and like all our other shops, will support a local charity chosen by our customers. The shop’s launch will be a significant moment for the business.”

Russell Loveland, portfolio director at Land Securities, added: “White Stuff is another great addition to Bluewater’s aspirational fashion and lifestyle offer. The brand already has a strong following via its concession in John Lewis, and has been seeking a standalone presence for some time. Working closely with White Stuff, we have created the ideal statement store position, with great visibility on the upper Guildhall and very strong complementary brands.”

Other retailers due to open at Bluewater this autumn include American fashion chain American Eagle.