Who's Next fashion trade show announced a new collaborationwith online designer platform, Not Just A Label, to create a new program called The Future of Fashion that aims to help twenty emerging designers grow internationally.
The collaboration teams aims to select ten ready-to-wear designers and ten accessory designers from Not Just a Label's online portfolio to join the new program. The selected designers will be given the opportunity to show their collections for up to 4 seasons at the Who's Next trade show in Paris and be offered guidance and mentoring from fashion professionals in the industry for the next two years.
The twenty chosen designers will be allowed to showcase their Fall/Winter collections at the upcoming Who's Next trade show in January, ten in the accessory based Premier Classe section and ten in the women's ready-to-wear Fame section. Then the designers will be judged on their creativity skills and their business skills, with the winning designers showcasing their collections over the next three seasons. The program will announce two final winners by July 2015.
The winning designers for the program will be judged by Just A Label founder Stefan Siegel, CEO at Fidancia Olivier Arrighi, CEO of Koka Consulting Salman Khokhar and Who's Next sales directors Sophie Guyot and Sylvie Pourrat. Designers who wish to sign up for the program can apply on www.notjustalabel.com up to the 12th of December.