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Who’s Next names Turkey as guest nation

28 Apr 2014

Parisian trade show, Who’s Next, has announced that it is teaming up with ITKIB (the Association of Textile Exporters 

and Clothing, Istanbul) for the Spring/Summer 2015 season to celebrate Turkish design.

Taking place at Paris’ Expo Porte de Versailles from July 4-7, the ‘Turkiss Delight’ theme will be seen throughout the exhibition as well as applied across the exterior design of the trade show as part of the collaboration. Highlights will include an exclusive Turkish designers exhibition featuring designers selected by the president of the Turkish designers association.

Turkey was chosen as the ‘honorary guest nation’ in recognition of the increase in both exhibitor and visitor numbers from the country, which has increased seven-fold and four-fold respectively, since 2009. Last July saw 41 Turkish designers exhibiting at the event, while 600 visitors to the show hailed from Turkey. It is hoped that the event will help increase the potential of the Turkish fashion market and showcase the country for its design and know-how.

This season more than 50 Turkish brands will exhibit at the event, including Vakko, Özlem Süer, Onteks, Ark İstanbul, 2Wins, Ece Gözen, Maid in Love, Mehry Mu, Mehtap Elaidi and Nej et LTB.