Y-3 and Adidas by Stella McCartney have teamed up to launch a jointwomen's wear platform in the denim studio in Selfridges department store for their Spring/Summer 2014 collections.
The 50 square meter space has been transformed to reflect the sport-style appeal of the two collections. The selection includes key pieces from Y-3 'Meaningless Excitement" collection, as well as footwear and accessories lines and the new Adidas by Stella McCartney collection, including Run, Studio, Yoga, Swim, Low waste cycling and weekender lines.
"We consider this concept a truly authoritative destination for style and performance. Fashion-forward sportswear is one of the cornerstones of our casual wear offer; a true lifestyle proposition should enable customers to buy into covetable, directional product for every eventuality - including the gym," commented Judd Cran, director of Women's wear at Selfridges.
The new joint women's wear platform is set to open its doors tomorrow in Selfridges London flagship store.