Yoox Group launches Shoescribe.com

An e-commerce shoe store, Shoescribe.com, has

launched powered by the Yoox Group. The store is launching with more than 100 brands from top names to niche labels including Acne, Alexander Wang, Bally, Giambattista Valli, Marni, Marc Jacobs, Opening Ceremony, Proenza Schouler and Sergio Rossi, and according to the website it will blend three main elements – e-commerce, exclusive shoe-related services and editorial content.

The site will also be continuously adding new brands and consumers will be able to shop by designer, category, occasion and heel. In addition to shoes, the site will also sell other items related to shoes including books, jewellery, design items and shoe-care products.

There will also be an annual subscription option, where ‘Shoescribers’ will receive exclusive services that include complimentary shoe repair, a custom-made shoe care kit, free shipping throughout the year, dedicated customer care and other special features including ‘Cinderella for a Day’, which is a half-price offer on a pair of shoes as a birthday gift.

“From our twelve years of experience in e-commerce, we know shoes are the undisputable bestsellers globally. As such we wanted to dedicate an online space entirely to shoes but also to really focus on service and a unique way to shop online,” says Federico Marchetti, Founder and CEO of Yoox Group.

For the launch, the site has enlisted fashion stylist Arianne Phillips as the guest curator of the online store for the first week, and she will contribute with her ‘must have picks’, trend ideas and interviews with her.