Yoox Group preliminary revenues up 21.2 percent in 2013
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REPORT_ Announcing its preliminary financial results for the year 2013,
Yoox said that it closed 2013 with net revenues of 456 million euros (616.3 million dollars), up 21.2 percent compared with 2012. Strong acceleration in net revenue growth in the fourth quarter of 2013, stood at over 28.4 percent at constant exchange rates against the first nine months of 2013.The acceleration in fourth quarter was mainly driven by the multi-brand business line accounting for 72.0 percent of 2013 consolidated net revenues which grew by 29.6 percent in the fourth quarter driven by the sharp net revenue acceleration of yoox.com, the group’s first online store.
North America, Milan-based group’s leading market saw net revenues of 102.8 million euros (138.9 million dollars), accounting for 22.6 percent of consolidated net revenues, which grew by 26.1 percent in 2013. In the fourth quarter, the region posted net revenues of 29.8 million euros (40.2 million dollars), up 18.3 percent.
In the fourth quarter of 2013 Italy doubled its growth rate compared with the first 9 months to over 31.3 percent, highest growth rate recorded by the domestic market since 2009. Italy’s performance benefited from the effective yoox.com TV ad; and the positive smartphone and tablet contribution to sales, 16 percent higher than in the rest of the world. Important contribution to 2013 results also came from the mobile channel with traffic from mobile witnessing 40 percent of total traffic at the end of 2013.