Zaeem Jamal opens London flagship

Luxury eveningwear brand Zaeem Jamal is opening its new flagship

boutique on London’s Kings Road today, to coincide with the areas late night public shopping evening and Christmas celebrations.

The boutique spans two floors, with the ground floor dedicated to its ready-to-wear dress, gown and accessories collections, while the lower section features a private bespoke area and suite. There is also a private press and buyer showroom in the boutique.

The store celebrates its public opening today, Wednesday, December 5; however the official press and celebrity launch is planned to take place during London Fashion Week in February, where the brand will also launch a bespoke shoe service.

The brand known for weaving energy-enhanced crystals in with luxury silks in its designs, also has a boutique in Los Angeles and a bridal studio in London, and its online boutique is due to launch on January 1, 2013.