Zantman Modegroep adds down-jacket label Bosideng to its assortment

The Zantman Modegroep, a Benelux based import and trading

firm for fashion apparel, has announced a new joint venture with China's biggest down-jacket maker, Bosideng International Holding Company, and KeenOn, a German-based B2B e-commerce platfrom, part of Otto International GmbH's.

The firm will work closely with the two to help increase Bosideng's brand presence throughout Europe, which until now has been limited to its men premium flagship store in London.

Zantman Modegroep has already begun introducing the Chinese-based brand to a number of Benelux retailers and hopes to win them over with Bosideng's wide assortment of trendy and stylish down jackets, available for both men and women.

“I have never seen such a beautiful product offered at such a low price during my life while working in the garment industry,” said Frans Zantman, CEO at Enelle Part of Zantman Modegroep, who decided to bring the sharply priced collections to the Netherlands.

In addition to the extensive collection of down jackets, Bosideng is also offering an innovative store concept, in the form of customized stores in the shops systems to any interested Benelux retailers.

Bosideng has 7.579 branded stores throughout Asia and currently has its sights set on international expasion. The collaboration with the Zantman Modegroep comes shortly after the holding company acquired British men's wear brand Greenwoods, in hopes of strengthen brand presence in the UK.