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Zappos debuts renewed Couture site

By FashionUnited


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The American online store Zappos is set to relaunch its renovated Couture site today. The renewed Couture.Zappos.com will feature

editorial and creative content from previous Vogue editor André Leon Talley reported WWD. Zappos previously took on Talley as creative director to help “curate and cultivate” the artistic vision for the online luxury retailer.

With Talley's own editorial division online, known as ZeeCee André Leon Talley, Zappos will have its own digital platform to advertise its luxury lifestyle and fashion.

Areas under Talley's editorial section include a number of categories, such as Style Muse, featuring a stylish celebrity, AlisT, which is set to showcase trendy accessories and clothing and Dude of the Month, which will highlight a prominent male figure in the fashion industry.

“It’s my goal to offer sophisticated choices for men and women and not just in fashion, but in other areas such as reading, fine jewelry and home. It’s organic for me. I think of an idea, send it off and we plug it into the site. I’m inspired by everyday life,” commented Talley.

Andre Leon Talley
Couture Zappos