Zatchels appoints creative director

Leather accessories label Zatchels has named celebrity fashion stylist Gemma Sheppard

as its creative director.

Sheppard, who is best known for styling celebrities including X Factor judge and singer Tulisa Contostavlos, will head up a series of special projects for Zatchels that will allow her to bring her styling, trend knowledge and fashion design expertise to the brand.

In her new role, Sheppard will be responsible for creating new opportunities for the brand, that will aid the brand’s expansion plans, which includes developing the leather bag brand into the US, Europe, China and South East Asia.