Zimmermann expands e-commerce site

Australian fashion and lifestyle brand Zimmermann has

announced that it is expanding its e-commerce to cater for its growing international audience.

Known for its sophisticated ready-to-wear and swimwear designs, the label previously only catered for Australia and America via its online store at Zimmermannwear.com, but the relaunch of its e-commerce will allow the brand to ship to the UK, Europe, Asia, Canada, South America, the Middle East and the Caribbean.

New customers will have access to the full range of ready-to-wear and swim collections through the e-commerce site, which is currently carrying the new swim and resort collections. The online store will also offer premium courier delivery service to all customers.

Launched in 1991 by sisters Nicky and Simone Zimmermann, the ready-to-wear brand soon expanded into swimwear, and has become known globally through its celebrity following for its ability to blend together flattering, sexy silhouettes with bold colour and print choices.

Zimmermann has fifteen stand alone boutiques in Australia and in 2011 the brand opened its first store in Los Angeles, America.