A brand no longer required

What happens when a department store decides to drop a brand that no longer fits in its portfolio or fashion direction? It could prove boom or bust to company who relies on its profits and turnover. Nigel Hall is one such brand,

who according to Drapers has been asked to close his concession. Hall told Drapers he is “shocked” at Selfridges’ decision to close his concession in its London store, a move that places the future of the brand in jeopardy.

With an annual turnover of £2.2m annually, it is a healthy performing concession, however despite its profitability the store group handed Hall a three months notice to close the shop. Such closures can be detrimental, especially in the case of Nigel which only has six stores and a transactional website thus was heavily reliant on Selfridges.

“The only reason they gave was that we hadn’t grown sales, but we were turning over £2.2m, more than other concessions,” Hall said. He is currently on the look out for a new retail partner.

A spokeswoman for Selfridges told Drapers: “As we are constantly seeking to improve the breadth and diversity of our brands, naturally there are changes that are made to accommodate this.”

Image: Nigel Hall