The British Advertising Standards Agency has banned the latest Miu Miu advert in the UK. The ad, which was photographed by Bruce Weber, features Hailee Steinfeld looking glum on a railway track in a 40s inspired shoot.
The ASA stated that due to the positioning of Steinfeld "in a potentially hazardous situation sitting on a railway track, we concluded the ad was irresponsible and in breach of the Code in showing a child in a hazardous or dangerous situation."
Unfortunately, Weber probably saw the railway tracks as merely a useful atmosphere a la film "Stand by Me" as an example for a dynamic graphic point of interest in framing his shot.
Fashion campaigns have long come under scrutiny by Advertising Standards Agency many times, accused of promoting drug use, sexual promiscuity, and anorexia. However as the Guardian noted, when Bruce Weber shot this Miu Miu campaign, starring Hailee Steinfeld in a wistful vision of 40s Americana - all rolled hair, prim blouses and muted, tobacco shades - the brand most likely expected nothing more than a few raised eyebrows at the appropriateness of dressing a 14-year-old in a thousand-pound blouse.