American brand Vince adding childrenswear

Contemporary American fashion brand Vince is branching out into childrenswear this summer with a debut collection targeting boys and girls aged between 4 and 14 years old in partnership with licensing partners Tawil Associates. The debut sportswear-inspired childrenswear line will feature

miniature versions of its adult line and will include cashmere hoodies and faux fur vests, as well as leather jackets, trousers, T-shirts and tank tops.

Launching

with the Autumn/Winter 2014 collection, the line is a part of the brands strategy to become a “lifestyle brand” and will be available at selected Vince brick-and-mortar stores as well as online, and leading retail locations such as Barneys New York, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s and Nordstrom.

Commenting on the launch, Vince Chief Executive Officer, Jill Granoff, said: "We are thrilled to expand Vince into childrenswear, and offer our customers cool kids clothes that embody the Vince brand DNA.

"Tawil has done a great job translating Vince ready-to-wear to the world of kids and we are delighted to take this next step forward as we evolve Vince into being a global lifestyle brand.”

Prices for the childrenswear line will range from 24 dollars for tanks to 598 dollars for the scuba leather jacket for girls and for the boys 34 dollars for T-shirts to 398 dollars for jackets.

Vince Holding Corp names independent directors

Additionally, Vince Holding Corp has appointed former president of the Americas division of Burberry, Eugenia Ulasewicz as a new director to its Board of Directors, effective immediately. This appointment will bring the total number of directors to seven. Ulasewicz joins the Board as one of the three outside directors, along with Robert A. Bowman and Jerome Griffith, who were elected to the Board in connection with Vince's initial public offering.

Granoff, added: "Eugenia has extensive knowledge of luxury retail and global brand building. She, along with our other outside directors, Bob and Jerome, brings exceptionally relevant experience that will help ensure Vince successfully implements its strategic growth initiatives."

Founded in 2002, Vince is known for its modern effortless style and everyday luxury essentials, and offers women's and men's ready-to-wear including its signature cashmere sweaters, leather jackets, luxe leggings, dresses, silk and woven tops, denim and footwear. The brand is currently carried in over 2,300 stores across 47 countries and operates 22 full-price retail locations, 6 outlet stores and its e-commerce site, vince.com.

Images: Vince childrenswear