Arcadia launching Kardashians’ fashion line in the UK

Sir Philip Green’s Arcadia has confirmed that it is exclusively bringing the Kardashian Kollection, the fashion brand owned by the US reality TV stars Kim, Khloe and Kourtney Kardashian to the UK.

The Los Angeles-based trio, currently stock their collection in the US in department store chain Sears, and the range comprises of denim, accessories, shoes and homeware, and it recently added that optical glasses would be added to the line.

From November, the collection will be stocked in more than 250 Dorothy Perkins stores throughout the UK, including eight ‘shops in shops’ within BHS. In addition, the line will be also be sold online at dorothyperkins.com and internationally to thirteen further countries via franchise stores including Turkey, Thailand, Malaysia, and Indonesia.

The collection will be launching with a pre-Christmas push and will feature more than 100 pieces from the autumn/winter 2012 ready-to-wear clothing and handbag collections, with footwear to follow in early 2013.

Arcadia Group owner Green, who spearheaded the deal, said: "Having reviewed the product with the team a few weeks ago, I felt that there was an excellent fit for Dorothy Perkins. I believe our customers will love the fashion looks, they passionately follow celebrity lifestyle, and the Kardashian sisters rank top when it comes to whom they relate to in the fashion stakes.”

Commenting on the partnership, Kim, Kourtney and Khloe added: "We're looking forward to expanding our line and making Kardashian Kollection available to so many more people. We pride ourselves in having a line that is affordable and yet of great quality and we're excited to bring it to new territories."