Armani Exchange launches digital Stylepad
By FashionUnited
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The A|X Stylepad offers the client a more visually sophisticated way to experience the A|X lifestyle with well-crafted visual integration.
With the A|X Stylepad, Armani Exchange brings together three marketing trends – exclusive content, online entertainment, and social networking – in a unique and interesting way. Operated by an in-house cross-functional team, these initiatives are an evolution of the company's marketing message, linked to strategic goals and integrated with other marketing click-through.
A|X Armani Exchange was launched in 1991, aimed at a new generation of fast-fashion consumers – an accessible collection offering urban, individual style. A|X Armani Exchange defines a new dress code with a collection that takes its cue from urban lifestyle and music culture.
With Armani Exchange, Mr. Armani interprets his sensual and unique style to create a casual, yet sophisticated collection for the young, urban and sexy. Today A|X Armani Exchange has an exclusive direct controlled retail network that currently comprises 184 freestanding stores in 25 countries.
The A|X Stylepad for Armani Exchange was developed in partnership with Clikthrough, Inc., a privately funded eCommerce software and service provider.
Image: A/X