Asda trumps M&S as UK's second largest clothing brand

Move over M&S. Asda's George clothing brand has officially taken over Marks & Spencer as the UK's second largest clothing brand by volume. George held an 11.1 percent share of the market in the 24 weeks to July 6, compared with Marks & Spencer’s share of 10.9 percent, according to

Kantar data seen by Retail Week.

Primark is the UK's leading clothing brand

Primark holds the number one spot in clothing by volume. Analysts suggested the change was not down to a seasonal blip, value fashion retailers tend to perform better over the summer months when consumers stock up on cheaper items such as T-shirts, but rather that the fashion market was undergoing structural change towards value, noted WGSN.

Asda, which is owned by US giant Walmart, saw 0.5 percent same-store sales rise for Q2 on Thursday. Asda executive Andy Clarke told Retail Week that a focus on quality as well as service, for example the clothing label’s 100-day guarantee and same-day delivery on some of the range, helped propel George’s sales.

Marks & Spencer is number one in terms of sales by value, followed by Next and Debenhams.

Image: George by Asda