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Asda trumps M&S as UK's second largest clothing brand

By FashionUnited

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Fashion

Move over M&S. Asda's George clothing brand has officially taken over Marks & Spencer as the UK's second largest clothing brand by volume. George held an 11.1 percent share of the market in the 24 weeks to July 6, compared with Marks & Spencer’s share of 10.9 percent, according to

Kantar data seen by Retail Week.

Primark is the UK's leading clothing brand

P
rimark holds the number one spot in clothing by volume. Analysts suggested the change was not down to a seasonal blip, value fashion retailers tend to perform better over the summer months when consumers stock up on cheaper items such as T-shirts, but rather that the fashion market was undergoing structural change towards value, noted WGSN.

Asda, which is owned by US giant Walmart, saw 0.5 percent same-store sales rise for Q2 on Thursday. Asda executive Andy Clarke told Retail Week that a focus on quality as well as service, for example the clothing label’s 100-day guarantee and same-day delivery on some of the range, helped propel George’s sales.

Marks & Spencer is number one in terms of sales by value, followed by Next and Debenhams.

Image: George by Asda
ASDA
Primark
sales volume