Aurora Extends 90 Minute Service

Aurora Fashions, owner of womenswear brands Oasis, Warehouse and Coast, is extending its 90 minute delivery service to all of its brands to five new cities across the UK. From tomorrow, October 4, the regional roll-out will continue to Birmingham,

Liverpool, Bristol, Cardiff, Belfast and the area surrounding Lakeside Shopping Centre in Thurrock.

The regional roll-out follows a successful three-month pilot in London where 91% of orders were delivered in less than 90 minutes. The service is also available in other key cities in the UK including Manchester, Leeds, Edinburgh and Glasgow, having launched in those cities in August.

Hash Ladha, Group Multi-Channel Director at Aurora Fashions said, “Our customers want the freedom and flexibility to shop and buy in whatever way best suits their lifestyle. They can now order a product across any of our brands in the afternoon and be wearing it that same evening, which is a fashion first. We have upgraded all our delivery options and we now provide the widest range and fastest options available to our customers with both same day and 90 minute delivery.”

The delivery service is supported by Shutl, its web service integrates with Aurora's own e-commerce platform, allowing the group's brands to fulfil online orders quickly from local stores, rather than a centralised warehouse.

Internet start up, Shutl, is now operating across 10 UK cities from Edinburgh, Aberdeen, Leeds, Belfast and Glasgow. Fulfilling web orders from local stores rather than a centralised warehouse allows the company to deliver items throughout the week.

Tom Allason, Founder and CEO of Shutl, pointed out the company’s new development would allow it to serve around 40 per cent of the UK’s online shoppers.

Image: Warehouse/Aurora Fashion