Aurora Fashions, the group behind Coast, Oasis and Warehouse, has launched a 90 minute deliveries service across all its brands. The group is the first fashion retailer to offer the service which is being provided by internet start up Shutl,
a company set up by Tom Allason, the eCourier founder. Initially, it will only be available to London customers but will be rolled out to other locations in due course.
Hash Ladha, group multi-channel director at Aurora Fashions said: “Our customers want the freedom and flexibility to shop and buy in whatever way best suits their lifestyle. They can now order a product across any of our brands in the afternoon and be wearing it that same evening, which is a fashion first. We have upgraded all our delivery options and we now provide the widest range and fastest options available to our customers with both same day and 90 minute delivery.”
Tom Allason, Shutl’s CEO, commented: “We are delighted to be working with Aurora to offer such a world-leading and consumer-centric shopping experience. This is the most sophisticated implementation of our service to date and the result is the world’s fastest fashion.”
