Bloomingdale's celebrates British fashion

American iconic department store Bloomingdale's is celebrating all things English, with its new British Invasion promotion. The store, which carries fashion collections from Burberry, U Clothing, Hardy Amies, Ted Baker and Turnbull & Asser,

is home to over 40 unique British brands.

The event, which celebrates British music, and in particular the Beatles legacy, sees exclusive Beatles-inspired merchandise, from umbrellas to cuff links – based on their music, personalities and style.

British Invasion in American Bloomingdale's

To commemorate the British Invasion's influence on fashion and culture, these brands have interpreted the Beatles in a variety of ways. Thomas Pink devised Beatles dress shirts with a yellow submarine print hidden on the inside of the collar.

"Looking at the runway this year, there's a lot of British-countryside sort of influence," says Fashion Director Josh Peskowitz. "Tweed, herringbones, Prince of Wales – all those kinds of patterns. Luckily for us, we had already been planning on doing this, and it turned out to be the perfect time." The collaboration is timed to the upcoming 50th anniversary of Beatlemania and the band's American debut on The Ed Sullivan Show, and the commencement of the British Invasion of rock and pop culture throughout the world.

The collection will be available in Bloomingdale's stores and at bloomingdales.com in September.

Bloomingdale's was founded in 1861 and is one of the USA's most important department store groups. It is currently owned by Macy's Inc. Bloomingdale's flagship store is on 3rd Avenue in New York.