Boohoo expanding into menswear

Women’s online fashion retailer, boohoo.com, is launching a menswear line this week, which will consist of six key categories, including apparel, footwear and accessories aimed at men aged 16-35. The ‘fast fashion’ collection will focus on this

season’s key trends, as well as delivering core wardrobe essentials such as printed t-shirts, traditional chino, outwear and denims, with prices ranging from £8 to £35.

Boohoo.com Chief Executive Mahmud Kamani says: “It’s an exciting time for Boohoo, and our growth and expansion reflects our commitment to providing our customers with incredible value and cutting edge style. Men and women alike are embracing online shopping in a whole new way and we offer a 24 hours shopping experience that delivers new trends on a weekly basis".

The retailer has invested several million pounds in the venture and is hoping to sell more than 1,000 menswear lines within a week. The new menswear line will be launching on the site on March 14.

Manchester-based Boohoo, which launched in 2006, has more than two million womenswear customers globally, and in 2011 the etailer achieved revenues of £24.5m and saw its pre-tax profits climb from £77,000 to £135,805.