Boohoo.com revenues soar 63 percent in 2013
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Along with significant infrastructure investment in the warehouse and IT, Bohoo continues its international expansion with its first foreign language website launched in France. It witnessed 47 percent of traffic from mobile devices, compared to 29 percent in the prior year. Platform also extended its range with the launch of BoohooMan.
Commenting on the financial update, Mahmud Kamani and Carol Kane, joint CEOs, said, “The past year has been an exciting one, and we are very proud of the growth we have seen in both our UK and International markets. The launch of new product categories, investment in our warehouse and IT infrastructure, and of course the investment and development of our teams all support our future growth. The company is well positioned to benefit from its transformation to becoming a PLC after its successful IPO.”
Boohoo.com is UK's online, own brand fashion retailer. The company designs, sources, markets and sells own brand clothing, shoes and accessories through the website in the UK and globally.