Bottega Veneta takes Online luxury to next level

Italian luxury brand Bottega Veneta has revamped its website adding a visual refinement to the Online user experience. Be it shopping or browsing, the new site features a number of significant innovations, foremost among them the seamless

integration of the branding and shopping.

The aim is to give the customer a similar experience as she or he would have in a Bottega Veneta store.

“Our aim in launching the next generation of bottegaveneta.com is to establish Bottega Veneta as a premium luxury brand within the digital space, just as we have done in the world of bricks and mortar,” says Bottega Veneta CEO and President Marco Bizzarri. “Looking ahead, we believe there is enormous potential for cross-channel interaction that works to build brand awareness while enhancing the service we offer our customers.”

Clean, elegant layouts offer vivid, full-screen views of the merchandise. Shopping categories are organized to allow browsing by product category as well as by curated theme, such as Tomas Maier’s picks, similar to what one would find in the store. Toolbars and indicators reveal themselves in helpful but non-intrusive ways, while tools for sharing content are evident throughout the site.

Shopping directly from the online catalog is effortless thanks to a simple click-to-purchase function. And a useful track bar at the bottom of the page captures a tiny screenshot of the content that’s been viewed, allowing the customer to “flip back” to products and stories visited earlier.

One of the most engaging elements of bottegaveneta.com is the wealth of exclusive online content available and the variety of ways the customer can interact with that content, all in crisp, full-page view.