BrandAlley full-year sales up 60%

BrandAlley, the market leader in private sales online, has reported a 60 per cent increase in revenue in its Final Results for the year ending December 31, 2011. The etailer has released strong results with revenue of £28.9m up from £18.1m in

2010, which has been driven by the addition of 160,000 active customers, up by 43 per cent on the previous year.

Despite the wider challenging economic climate, BrandAlley has again achieved strong growth and maintained its market leading position in UK private sales through its constant innovation, particularly with social media platforms, mobile commerce, and by increasing its offering to customers.

The brand’s focus on social media has not only increased customer engagement and loyalty it also generated 5 per cent of revenue in the final quarter of last year. BrandAlley now uses Facebook as its second homepage and in Q4 2011 it generated £450,000 by launching sales exclusively to Facebook followers a day early.

The retailer’s expansion on its offers also assisted the strong year with its lifestyle proposition which now encompasses womenswear, menswear, kidswear, accessories, beauty, homeware and lifestyle.

Commenting on the results, Rob Feldmann, CEO of BrandAlley, said:  “At a time when there is continued pressure on consumer spending, BrandAlley saved its members over £67 million last year.  Our ongoing growth has been driven by the consumer need for value, quality products at a great price.

“With UK consumer spend still increasing online, BrandAlley, as the leader of private sales in the UK, is suitably placed to further capitalise on these market trends. The emergence of the savvy shopper certainly shows no sign of declining with the ONS recently confirming that one pound in every ten is now spent online.”

According to IMRG Capgemini e-Retail Sales Index, online retail sales are growing at around 16 per cent year-on-year, and BrandAlley is ‘confident of continued organic growth’ and is targeting a sales uplift of 40 per cent in 2012, which will be aided by the brand’s new mobile-friendly site that launched in February, and the newly launched Outlet, a catalogue of permanent range of products from fashion, beauty and homeware.