BrandAlley UK acquired by its management team

The management team behind BrandAlley UK, the leading fashion private sales site, has successfully completed a buyout, backed by investors, from its existing shareholders News International and BrandAlley France. Following the buyout,

 Bruce MacInnes, previously Chairman of sports data group, RunningBall, and head of TMT Investment Banking at Investec, will become the new chairman. While the rest of the BrandAlley UK management team will remain the same, as will the business model, which is focused on developing its lifestyle offering of fashion, beauty and homeware.

Commenting on the buyout, BrandAlley UK, chief executive, Rob Feldmann said: "As we set out on a new path as an independent company, we will look to build upon our success to date and continue to offer our members the best brands at fantastic prices.

“We are delighted to have the expertise of Bruce MacInnes as chairman as we move into the next phase of our development. These are exciting times for everyone involved with BrandAlley UK."

MacInnes added: "I have been impressed by BrandAlley UK's track record and I believe the company has enormous potential to continue to pioneer a retail offering which meets consumer needs and shopping habits. We have a tremendous opportunity to capitalise on the company’s leading position in the market.”

BrandAlley UK was launched as a joint venture between BrandAlley France and News International in 2009, following the success of BrandAlley France, which launched in 2005.