Bread & Butter heading to Barcelona and Seoul

Fashion trade show Bread & Butter is adding Barcelona and Seoul to its 2015 line-up, alongside its home in Berlin, as founder Karl-Heinz Müller stated that there was a "wish for a real change is in the air". The fashion event will return to Barcelona for its winter edition from January

9-10, 2015, taking over the Fira de Barcelona as it used to in previous years, before heading back to its former Airport Berlin-Tempelhof home for the summer show in Germany. The trade show will then move to Seoul, Korea in September next year, marking B&B’s first venture in Asia.

Explaining his decision to take B&B to Asia, Müller said: "Seoul is very young, progressive, hungry, independent, street life and there is real power, plus Seoul wants us."

The Seoul show will take place from September 3-5, 2015, and B&B is inviting all interested brands to the Korean city this September to assess the situation and meet Won Soon Park, the mayor of Seoul.

Bread & Butter returning to Barcelona

The news was revealed by Müller on Tuesday evening, at the first day of the trade show in Berlin, where it was met with excitement, especially about the decision to take the show to Asia.

The decision moves B&B back to its strategy from 2005-2007, where the shows ran in Barcelona in January to avoid the adverse weather conditions in Berlin, and then returned to the German capital for the July show. The announcement however didn’t state whether the 2015 line-up was a permanent arrangement.

Müller added: "Now we are in Europe´s two best cities, namely Barcelona and Berlin, and in Seoul, Asia. One city is still missing to complete the 'Grand Slam', of course we also have to go in yet another direction. The American continent is still waiting for us."

The Spanish edition, which was always bigger than the German show, will span across 100,000 square metres, and with its show running from January 8 to 10 it means that it will put B&B ahead Pitti Uomo in the fair schedule, as well as overlapping London Collections: Men by a day.

The return of the show will be welcome news to Barcelona, which was disappointed when B&B left the city in 2009, as at the height of B&B’s popularity in the region it generated income of around 100 million euros and attracted more than 90,000 visitors.

B&B was founded in 2001 as an alternative to the staid Inter-Jeans Fair in Cologne and has become known for its denim, sportswear and street fashion clothing. The trade show then relocated to Berlin in January 2003, before adding Barcelona as a second location from July 2005. In 2009 B&B returned to Berlin, where it has remained and in 2011 it celebrated its 10-year anniversary.

The current edition of Bread & Butter runs until July 10.

Images: Bread & Butter