Brighton brings Sloth Clothing

After designing for many household names in fashion, Jonathan Mitchell launched his own innovative streetwear label by the name of Sloth Clothing.The collection is well received by critics and is currently being trialled in selected stores and available online.

Mitchell’s last collection sold over 6 million items of clothing worldwide for the Puma brand. 2009 saw his Puma collections sell worldwide whilst he simultaneously had collections featuring across the UK from Next and Timberland.

 

After five years at the Puma HQ in Nuremberg Germany, Mitchell returned home to Brighton in 2008 and to launch his own company ‘Brighton Fresh Design Solutions’.

On the collection Jonathan Mitchell comments: “All Sloth products are hand printed locally and most are only made when orders have been received, allowing the freedom for the customer to request their own personal customisation, including different graphic colours and deciding which base style they would like to have them printed on.”

Brighton Fresh and Sloth Clothing also offers professional t-shirt printing and freelance design services, and are interested in helping local people to create their own fashion lines. Sloth will be launched
officially at the Margin Trade Show this August.