Britney Spears to launch lingerie and sleepwear line

Popstar Britney Spears is launching her own namesake collection of “sexy, luxurious, and comfortable” lingerie, sleepwear and loungewear, as the singer teams up with Danish lingerie company, Change Lingerie. The ‘Intimate Collection by Britney Spears’ will launch September 9 in the US

and Canada, followed by a European launch on September 26, with both regions hosting a special appearance by Spears in New York and London to celebrate the collection.

"Every woman should feel confident and beautiful in everything she puts on,” said Spears on the collection. “My vision for The Intimate Britney Spears i

s to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that."

The collection will include the black mesh-panelled bra and high-waisted knickers that Spears is wearing in the promo shot, as well as more “feminine” lingerie sets, vintage-inspired bustiers, kimonos, jersey camisoles and nightgowns, as well as a selection of basics, sweats and jersey sleepwear.

The line also boasts “detailed shoulder straps and stunning embellishments, in addition to crochet edges, satin ribbons, and lace trim”, and has also been designed for almost every body type with bra sizes ranging from A-J cups.

Britney Spears launching intimates collection with Change Lingerie

Commenting on the collaboration, Claus Walther Jensen, CEO and founder of Change of Scandinavia A/S, said: "We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney's vision for the collection, we are confident there is something for everyone to love."

Intimate Collection by Britney Spears will also be affordably priced with pieces ranging from 16-65 pounds in the UK and from 17-79 dollars in the US. In the UK the collection will initially be available exclusively on Asos for one month as well as on her own dedicate website, IntimateBritneySpears.com. In America the range will be also be additionally sold online at Bare Necessities and boutique retailers through the United States and Canada.

Spears is no stranger to launching a namesake line, this might be her first lingerie collection, but the singer has a successful fragrance empire. It is expected that her global popularity will make this collection an instant hit, especially as it is priced so affordably for a celebrity-designed line.

Founded in 1995, Change Lingerie has more than 180 stores worldwide, but the lingerie chain has ambitious expansion plans to open 40 more by 2015. Currently its locations are heavily concentrated in Scandinavia, but it also has a number of stores in Ireland, Germany and Spain, as well as in Canada and Singapore. The lingerie brand also sells its own products through boutique and online retailers in Europe and Canada.

Image: Intimate Collection by Britney Spears