Bubble London reports marginal rise in visitor numbers

Bubble

London, the UK’s premiere children’s fashion trade show, has announced that it had a marginal increase in visitor to its 13th season with a year-on-year increase of 1.4 per cent.The figures for the trade event, which took place from June 17-18

at the Business Design Centre,Islington, are in contrast to the autumn/winter 2012 edition that took place in January, which saw a 4 per cent year-on-year increase.

The spring/summer 2013 edition attracted more than 250 collections with almost 80 brands making their show debut including the likes of Aston Martin, Tom and Drew, Little Creative Factory, Moochic Baby, and Purebaby; which sat alongside returning names including: No Added Sugar, Name It, Aden + Anais, Jessie and James London and Pippo.

According to Bubble London, a large proportion of kidswear buyers reported that a key strategy for the season was to source labels offering one‐of‐a‐kind products to give them a strong competitive edge.

Grace Downes, sales manager for online store Icon Live explained: “Bubble London is great for finding new brands and niche products you simply couldn’t find anywhere else. It’s a great place to find the latest trends and keep ahead of the game.”

This summer’s exhibition also saw the launch of Bubble Homegrown, an initiative to endorse labels that design and manufacture their collections in the UK, including Isossy Children, Grubbies and Organics for Kids.

Amanda Rabor, owner and designer of Isossy Children said: “Bubble London is the event that embraces differences and encourages brands to show their quirks and be proud of what makes them different to the mainstream. British brands have so much to offer and Bubble is at the forefront for representing like‐minded labels.”

Lindsay Hoyes, event director of the show added: “Bubble has shown again this season that demand for original and creative products remains strong. That visitor numbers have again increased is testament to the work that the brands put into creating beautiful, functional and innovative products that excite and inspire. We’re proud to be championing British manufacturing with Bubble Homegrown and to be part of a vibrant international childrenswear industry.”

The autumn/winter 13 edition of Bubble London will take place on January 27-28, 2013 at the Business Design Centre, Islington.