Children's fashion week update

New details for the debut Global Kids' Fashion Week in London have been announced. The initiative by online retailer AlexandAlexa will be held at the Freemason’s Hall, Holborn, London, from 19-20 March. The schedule includes two main

shows, a media event showcasing the latest autumn/winter 13 trends from leading labels worldwide on March 19 and a public show with spring/summer 13 season looks from the AlexandAlexa brand portfolio on March 20.

Proceeds from all ticket sales for the public fashion show will be donated to Kids Company, the charity partner for Global Kids’ Fashion Week. The event aims to cast a spotlight on premium kids’ fashion, from both established designers and emerging names, the organisers said.

Designers showing include Paul Smith Junior, Junior Gaultier, Chloe and Little Marc Jacobs.

The event will feature runway shows and performances as well as a mix of activities for children and parents in collaboration with event partner the V&A Museum of Childhood. After the show, supporting brands will provide entertainment, including nail varnish company Little Bu, a bloggers lounge and sponsored photobooth.

Ambassadors involved in the project include: Sarah Curran, founder of my-wardrobe.com; Tanya Kazeminy Mackay, founding partner of Mama Mio; Portia Freeman, model; Pippa Vosper, founder of maternallychic.com blog; and Olcay Gulsen, Dutch fashion designer and founder of SuperTrash Girls.

Alex Theophanous, founder and CEO of AlexandAlexa.com, said: “Kids’ fashion is playful, fun and innovative – we all believe it deserves its own dedicated platform. This is why we are so proud to be supporting the very first Global Kids’ Fashion Week. With this event, we aim to put children’s fashion on the map worldwide.”

Image: Childrenswear catwalk