China big market for Kids wear
By FashionUnited
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FashionUnited has previously brought you stories on the booming state of the designer childrenswear market; such in demand that leading department store, Liberty, even recently launched a whole new floor section for kids pieces alone.
Now
According to the new Albatross Global Solutions survey of 900 respondents, 60 percent claim to have spent more than 3,000 yuan (US$474) per month on luxury goods for their offspring in 2011 – a significant 40% rise.
Nor is it a market that shows any signs of slowing, as profit margins are achieved more easily than on womenswear (less material used but prices remain high). Also beyond just luxury brands catching on, there is plenty to offer small and home grown label; “its a huge market” commented a research spokesperson for University of International Business and Economics in Beijing. Arguably the popularity and growth of kidswear in China and the Middle East is largely helped by the size of the population as home grown brands have been known to merely ‘shrink’ their main womens wear designs and in doing so ‘create’ a childrens line.
Elsewhere for big brands like Burberry, there is still a way to go as reports show that kidswear for the heritage label only accounted for 4% of total percentage sales for the year up to March 2012.
Image: Dior Kids