Claire’s to open in Toys ‘R’ Us stores

Teen fashion accessories and jewellery retailer Claire’s has entered into a strategic global partnership with Toys ‘R’ Us to expand to more than 100 locations by the end of 2014.
The partnership will see Claire’s opening 100 branded shops within Toys ‘R’ Us stores in the UK,

France, Germany, Austria and Spain, as well as in 12 stores in the United States, following a successful pilot programme in Europe.

Two Claire's locations in the US officially debut this week in Toys ‘R’ Us flagships in Times Square and FAO Schwarz stores in New York City. Both Claire’s branded stores will offer an assortment of jewellery, headbands, hair and fashion accessories, as well as jewellery holders, legwear, seasonal items and will be the only stores to offer ear piercing services.

The additional 10 locations in the US are expected to be open by the end of October and will be located in Murrieta, CA; Colorado Springs, CO; Jensen Beach, FL; Florence, KY; Waldorf, MD; Henderson, NV; Toledo, OH; Tulsa, OK; Philadelphia, PA; and Houston, TX.

Claire’s enters into a strategic global partnership with Toys ‘R’ Us

"We are excited to expand our Claire's global footprint to Toys ‘R’ Us locations across the globe and expose new customers to our fashionable brand," said Beatrice Lafon, chief executive officer, Claire's Inc. "The Claire's shops in Toys ‘R’ Us stores will offer consumers a constantly refreshed assortment of the hottest trending jewellery and accessories for which Claire's is known."

Each Claire’s branded store will feature its distinctive purple signage, as well as grey fixtures coupled with moveable display floor racks, and each shop will vary in size dependant on the location.

Antonio Urcelay, chairman of the board and chief executive officer, Toys ‘R’ Us, Inc, added: "Claire's has long been a destination for young fashion-forward shoppers looking to find the most trend-right accessories, and we're delighted to bring their expertise to our tween business."

Images: Claire’s at FAO Schwarz