Clothes Show Live launches high street campaign

With online websites and ecommerce shopping currently saturating the market, The Clothes Show Live has launched a campaign to put the spring back into the idea of offline shopping. In conjunction with the UK’s biggest fashion and beauty

event, over 3000 people were surveyed on their shopping habits, with results revealing that eight out of ten women preferring offline shopping to making purchases through the web.

Results also revealed that shoppers return over a third of items purchased online, whilst only a fifth of items bought offline were taken back. The foremost reason for consumers to return items bought online was because they didn’t look as good on as in the image.

On the back of this survey, the Clothes Show Live event which will take place from the 2-7 December, is taking a stance to support the declining high street, by launching a campaign called ‘Keep Shopping Live’, and is asking shoppers across the UK to take to the streets to support physical stores suffering under the online boom. Maryam Hamizadeh, Show Producer for Clothes Show Live, this year in association with Suzuki, commented: 'Shopping online may seem like a quick and easy option but our research shows that it is nowhere near as enjoyable as a visit to the shops, and in fact takes nearly four times as long to find an item of clothing.’

‘Shopping is best enjoyed, not from the comfort of a sofa or desk, but when out there in the real world in a shop or store. We’re dedicated to supporting offline shopping in order to stop the decline of the high street. Let’s support local businesses by keeping shopping live,’ Maryam added.