Cocosa re-launches website

Designer discount website Cocosa has re-launched its website to incorporate a “more luxurious feel” as it continues to grow in popularity as the brand marks its fourth birthday. Known for its high-end offering, Cocosa has introduced

a new-look site featuring new photography, new features such as zoom functions and customer recommendations, which it hopes will help improve the overall customer experience.

The main change on the site is the new e-commerce platform that now uses a “responsive wireframe design”, making Cocosa the first e-tailer to use responsive logic, which works with the “one size fits all” motto. The new technology on the website’s wireframe means that it is coded to react to the range of devices that the site could be viewed on including mobiles, tablets and computers, making it a fully compatible website to cater to all technological needs.

Commenting on the re-launch, Cocosa’s CEO David Llamas said: “The re-launch of Cocosa’s website marks a significant time for us. We want to focus on confirming Cocosa within the luxury market and aim to reflect this through the fantastic relationships we have with renowned designers across the world, plus our dedicated loyalty offerings for our customers.

“The re-launch also ties in with our fourth birthday celebrations which in itself, marks a monumental occasion for the brand – a perfect time to re-launch and showcase the growth of Cocosa.”

Other features include easy-to-navigate product details pages, which splits into two templates to allow customers to find their way through all categories from a touch of a button. There is also a new live ‘Edit’ section, which will keep customers updated on all the latest trends and Cocosa blog posts with the aim of providing shoppers with a “full fashion fix” in one hub.

Cocosa has gone through a number of changes over its four years, last year the designer discount e-tailer brought down its membership wall making it easier for customers to take advantage of buying luxury goods at up to 80 percent off, and earlier this year the retailer launched a bi-annual magazine to showcase the catwalk trends.