eBay pilots fashion personalisation service

eBay is working with fashion advice service Dressipi on a trial of its ‘fashion fingerprint’ personalisation recommendation service for shoppers in the UK. The six month pilot will see Dressipi’s personalisation technology integrated with the online

marketplace’s Fashion Gallery to give eBay shoppers instant access to products, specially selected to suit their personal style and size.

The integration will offer female shoppers to eBay two levels of recommendation in the eBay Fashion Gallery. Initially customers will see a curated selection of clothes, shoes and accessories selected from Dressipi's team of personal stylists, which includes ex-Daily Mail fashion editor Natalie Theo, fashion stylists Tara Kavanagh-Dowsett and Nicki Black.

From there, shoppers will then be able to create their own ‘fashion fingerprint’ to produce a more tailored selection using Dressipi’s technology, which gathers information about a shopper's shape, size, brand preference and confidence levels, to deliver a personalised recommendation about which garments available on eBay would fit and flatter them.

Dressipi ‘Fashion Fingerprint’ technology coming to eBay

Dressipi co-founder Donna Kelly explains: "We founded Dressipi because we believe that personalisation is the future of ecommerce. In an environment where choice is near infinite, the retailers who prosper in the future will be those who use a combination of editorial judgement, customer insight and sophisticated algorithms to help the consumer narrow down the selection of goods to those that they like and will want to buy.

“eBay has been at the forefront of ecommerce for as long as it's been around, and we're delighted to have the opportunity to work with them."

Eben Sermon, director of relationship marketing and loyalty, eBay, said: "eBay is dedicated to delivering innovations that can inspire and personalise the eBay experience to allow shoppers to connect with the items they love in new and engaging ways.

“From the high street brands in our Fashion Gallery through to the launch of a personalised shopping experience with eBay Feed, we are committed to making eBay a great place to shop and excited by this latest pilot."

Dressipi, which is already used by a number of major clothing retailers including Boden and BrandAlley, plans to add further feedback into its sophisticated algorithms to provide additional insight to eBay and its sellers, by allowing consumers to ‘like’ and ‘dislike’ individual items so the technology can learn a user’s personal taste.