Element to open first standalone UK store

Skateboard-inspired clothing and footwear brand Element is to open its first standalone store in the UK at London’s Seven Dials in Covent Garden. Opening in December, the Element flagship will trade over three floors with 2,816 square foot of retail space, which will house the brand’s full

range of endorsed clothing, accessories, skateboards, and footwear for men, women and children.

Commenting on the arrival of Element, Samantha Bain-Mollison, head of group retail strategy and letting at Shaftesbury PLC, said: “Element is a very exciting addition to Seven Dials’ array of international brands, and is consistent with our strategy of securing the very best mix of cosmopolitan fashion, lifestyle and design icons.

“Element opening their first store here is further evidence of Seven Dials’ desirability amongst leading young fashion retailers. The area continues to be a highly sought-after location, with a great atmosphere and a diverse retail and dining offer that is very popular with UK and overseas visitors.”

Element to open UK flagship at London’s Seven Dials

Element, which was founded in the US in 1992 by Johnny Schillereff, is a global brand with stores in cities such as Orlando, Montreal, Sydney and Paris. In London the skate-inspired brand will join a host of other international fashion brands in Seven Dials including Nike, Franklin and Marshall, Carhartt, and Le Coq Sportif.

Julien Duval, Element brand manager, added: “We are stocked to have the opportunity to showcase what the Element brand stands for to the British market. The unit we’ve chosen in Seven Dials London will allow us to feature the entire Man, Woman, Kids ranges across all product categories.

“It will also allow us to tell the engaging lifestyle and core stories we create around our key products. Seven Dials stood out for us due to its global village feel, full of international brands and specialty retailers that resonate with our customers.”

Element is expected to open at 13 Short Gardens, Seven Dials in London this December.

Image: Element