Farfetch to sponsor London Show Rooms

Farfetch.com, the online marketplace for independent designer boutiques, has announced that it will be sponsoring the British Fashion Council’s London Show Rooms initiative for 2013. Launched in Paris in 2008, London

Show Rooms is a project co-curated and directed by Anna Orsini and Barbara Grispini for the British Fashion Council, with the aim of boosting British designers exports and raising their profile in international markets.

This year saw 59 designers, including David Koma, Louise Gray, Roksanda Ilincic and Michael Van Der Ham showcased their collections in eight pop-up showrooms across four key markets - Paris, LA, New York and Hong Kong.

As part of the joint venture, Farfetch will co-host a series of events in each market with the BFC, and will open up their global network of boutiques to London Show Room designers.

Caroline Rush, CEO of the BFC said: “London show Rooms is an essential initiative to promote British talent internationally and I am thrilled that farfetch.com, a unique online fashion market place, has come on board to support it.

“This association will enable London show Rooms to further expand and develop into new markets, enabling us to continue to promote and support British designers internationally.”

Jose Neves, CEO and Founder of farfetch.com added: “We are delighted to be the first global partner of London show Rooms a dynamic initiative from the British Fashion Council. We believe the association with farfetch.com is a perfect fit as it connects talented and visionary British designers - all with a unique view point on fashion with the world’s best independent boutiques.

“Our business model is about celebrating independence and entrepreneurship by providing a platform for these amazing boutiques to sell to a fashion savvy global audience. What better way to showcase this than to support such a worthwhile project.”

The first London Show Rooms of 2013 will take place in Paris in January showcasing men’s autumn/winter 2013 collections.

Image: London Show Rooms in Hong Kong