Fashion companies power Top 500 brands on YouTube
By FashionUnited
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“The Top 500
Among the brands to watch, Outrigger Media lists DC Shoes at the top for their “founder Ken Block’s penchant for cars and a high-end approach” that has brought the brand about 5.5 million views per month and a subscriber base of more than half a million viewers.
Dior among brands to watch
Porsche, Luxy Hair and Blackberry are mentioned next, just ahead of luxury fashion brand Christian Dior. Consistently delivering “high-quality video from fashion shows and beauty tutorials” and the web documentary series “Lady Dior” have worked well for Dior. The short film “Secret Garden – Versailles” even received more than 17 million views. Though with 10.4 million views per month, Dior really can’t complain, the company should watch its subscriber base that at 50,600 is comparatively low.Among the Top 10 brands by slate score – a rating by video content analytics platform OpenSlate that “tracks more than 50,000 YouTube video channels and measures their ability to attract, engage and influence an audience” – is Nike Football in the fourth spot and DC Shoes in the seventh. Both companies rank well in terms of influence, followed by engagement and consistency, which is in the mid-range.
The study shows that companies would do well not to underestimate the range and reach of video media for building and maintaining their brand and image. And there is room for growth: “The top brands on YouTube average 203,000 Twitter followers and 2.6 million Facebook likes, but register only 35,000 YouTube subscribers, leaving plenty of room for audience growth as their video content strategies develop,” the study advises.
Image: YouTube/Outrigger Media
Apparel
DC Shoes
Dior
Nike
Victoria's Secret
YouTube