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Fashion Weeks now global

By FashionUnited

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Fashion

Once upon a time, there were four fashion epicentres, Milan, Paris, London and New York who twice yearly paraded the forefront of design talent. Now it seems other countries and their capitals have seen the global impact a fashion

week have had and decided to start their own. So think Russia, India, Brazil, Peru, Iceland, for fashion weeks are now ubiquitous and have become year round calendar fixtures.

Indeed Iceland and Peru are the two latest recruits to the fashion scene with their first fashion weeks taking place last month.

The Reykjavik Fashion Festival, Iceland took place over two nights at the Reykjavik Musuem of Arts, opened by the Mayor and attracted publicity with sponsorship from Icelandair and Icelandic Glacial to a strong attendance rate. (800 attendees) With Iceland in financial straits, it was also proof local consumers are no longer going abroad to source goods but are looking from within their own creative talent.

Lima fashion week, Peru, had a strong commercial bent. With designers and manufacturers alike looking for a bigger take in the apparel and fabrics they sell to large department stores and labels abroad. The shows went down a storm and illustrated the tally of home grown talent with most of their designs being inspired by the country’s vast heritage and tailored to the local market. There was also a welcome visit from Spanish print master, Custo Barcelona.

If fashion can give hope to these countries in social, political and financial crises, then it seems only right to support it. As Jon Gnarr, mayor of Iceland, put it at the start of the fashion festival, ‘We are prisoners of the body...through fashion we take over the prison and we take over the world.’
Fashion Week
Iceland
Jon Gnarr