Figleaves ad campaign success

Figleaves.com, the reputed lingerie label, is enjoying a pre Christmas sales explosion. Their latest poster campaign, which sees Slovakian born model, Martina Volkova, in silk underwear and hold ups has made a soaring impact on consumers,

with tube stations reporting accidents on tube lines for men fighting to have another look and a 65% increase in sales.

The 

figleaves.com twitter page was also in meltdown, whilst the online footfall has almost trebled.

“It’s really captured the public’s imagination”, says Sue Herrick, Brand and Product Director, “feedback has being incredible from both men and women. It’s sexy but not too over the top, and shows our emphasis on the perfect fit, especially for plus size bra sizes. It’s a brave new direction for the brand and puts figleaves.com at the forefront of the Christmas sales drive”.

figleaves.com is the ultimate online destination for lingerie, underwear, loungewear, swimwear, nightwear and shapewear - for men and
women. Each season thousands of new items and ideas are launched across the site, including recently bridalwear and maternity wear. Over 1.2 million customers visit the website each month, with deliveries to over 100 countries.