Figleaves to launch online erotic boutique

Lingerie specialist Figleaves is launching an e-boutique dedicated to “boudoir-inspired” pieces this September, which will offer a “more diverse product portfolio”. The “Erotique...Behind Closed Doors” boutique will offer a niche selection

of lingerie and accessories, for consumers who are looking for “suggestive lingerie, luxurious fabrics and a more directional design aesthetic”.

The new shop-in-shop ties into the Figleaves brand messaging, “everyday luxury for everybody”, and will feature products ranging from 12 to 225 pounds, centring around sexy silhouettes, luxurious lace, delicate details and sheer fabrics.

The online boutique will also house the new Figleaves London collection made from silk and chiffon inspired by London’s exclusive boroughs including Mayfair, Belgravia and Savile Row. As well as brands known for their sexy silhouettes including Maison Close, Implicite, Bluebella and Marlie Dekkers, and The Fifty Shades of Grey Collection.

Figleaves.com to launch online erotic shop-in-shop

Sue Herrick, product and brand director at Figleaves, said: “Having spent many years visiting the Paris Lingerie shows, it became so clear a year ago that we must provide our customers with a more risqué collection of lingerie. It was always in my mind however, that we had to ‘do this right’.

“The creative must be stunning, suggestive but beautifully executed and discreetly placed on site. I think I can safely say that our Figleaves creative team have produced something exceptional.”

Founded in 1998, Figleaves has established themselves as the ultimate online destination for lingerie, loungewear, underwear, clothing, swimwear, nightwear and shape wear with its selection of more than 100 brands. The luxury etailer drives more than 1.2 million customers to its site each month, and delivers to over 100 countries worldwide.